Recess: Recess makes single-use, disposable body, face and deodorant wipes and hair blotters. Doll 10 has about 140,000 Instagram followers. Importantly, of all the Spotlight Award winners, Doll 10 is the most proven out: It has been in business longer than the others and have demonstrated growth and longevity in multiple channels, including QVC. America, told me, “We marry skin care with cosmetics products and take the intimidation factor out of makeup… get dolled up in ten minutes or less, with clinically proven beauty solutions.” It does it by producing products that multitask, one product performs skin care and acts as a primer, foundation and setting powder all in one. Here they are:ĭoll 10: The founder of Doll 10, a former Mrs. All those companies fit into the above trends. In advance of the conference, the organizers ran a competition with a panel of beauty industry experts to choose 12 startup stars. Beauty & Money puts investors and young beauty companies together. There’s a conference in New York at the end of this month called Beauty & Money that crystallizes all of the above trends. Customization and Personalization: Using data and customer input to create products for a universe of one is a new form of luxury.It’s the opposite direction from where makeup is going. There is a perception that skin and mind are linked and there's a connection between skin care and wellness. ![]() Skin Care From The Earth: The skin category continues to explode with more natural, clean and even food-standard products.Most recently, L’Oreal acquired my firm’s client, Pulp Riot Hair, in a perfect example of the trend. It doesn’t aspire to be natural-looking - it’s about flawlessness and it’s taken deep root in the makeup and hair businesses. The Doll Look: Using heavy makeup or surgery to create a look is more porcelain-like, smooth and perfect.Products that allow a consumer to see immediate improvement in bags or lines or brightening are often in this class. The Instant Fix: This refers to the age-old desire for instant gratification, focused on the skincare segment.I caught up with Jennifer Hessel, an industry consultant and L’Oreal alumna, who told me there are four major trends that the fastest-growing, young brands are taking advantage of now:
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