The improved communication between the store and the manufacturers means that XML feeds for each order can be automatically sent directly to the factory, avoiding errors and saving time. And since Shopify integrates seamlessly with all social media platforms and marketplaces, Veneta can sell effortlessly across multiple channels. They can upload an unlimited number of products quickly and easily. Shopify is a user-friendly platform, making it easy for Veneta to continue updating and improving their website going forwards. We updated their tech stack and incorporated new platforms such as Gorgias, to streamline their customer support, Klaviyo, for their email marketing processes, and Okendo, to add social proof to their site. With Shopify Plus, we were able to build Veneta a modern, flexible store that interacted effortlessly with their other technology. We are also now seeing a whole new set of data from Shopify that was not visible in the past to assist us in refining our marketing efforts.”įrank Gosdschan – General Manager at Veneta Blinds Shopify has automated many of the manual processes that we previously encountered and provides a wonderful reporting structure for us to work from. “We had previously used PrestaShop which became more and more cumbersome to maintain and limiting to the needs of our business. Having found their old site to be awkward, slow to update and restricted by legacy software, Veneta were looking for a new platform. The solution Migration from PrestaShop to Shopify Plus The company needed a solution that was as bespoke as the products they sell.Īs ever, the Swanky Australia team rose to the challenge. Whilst Shopify offers up to 100 variations per product on the platform, this wasn’t enough to cover the bespoke nature of Veneta’s products. This means that every order on the store creates a unique product with a unique price. The blinds are priced to the exact dimensions, as well as factoring in weight for shipping costs. All Veneta’s blinds are fully customisable, giving customers the opportunity to pick not only colour, style and thickness – ranging from transparent to full blackout – but also to input the exact measurements required. One of the biggest challenges for the design of the Veneta site was translating their diverse product range onto Shopify. Creating or updating products and changing content on the website was a lengthy process, and Veneta were ready for a refresh of the whole site. This made it difficult to stay agile and respond to new customer behaviour and technology trends. Not only were Veneta paying for server and maintenance fees, they were also experiencing problems with the server crashing if they had large volumes of traffic.įrom a development perspective, Veneta’s site was restricted by legacy technology, meaning each update had to be implemented by developers. The challengeīefore enlisting Swanky Australia’s services, Veneta’s ecommerce store was built on PrestaShop, which was hosted on premises. The bespoke finished products are then delivered directly to customers’ doors. Veneta products are sourced directly from one of the world’s leading producers of blinds, who have been handcrafting quality window fashions for over 40 years. Pure play ecommerce brand Veneta is busy transforming homes across Australia with beautiful, yet affordable, custom-made window coverings.Ĭentral to its offering is the promise of a trouble-free online shopping experience, whereby customers can easily create blinds, curtains and shutters that match their exact specifications.
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